Collegiate Projects

Senior year “Advertising Campaigns” class.

Objective

  1. Fabricate an advertising agency
  2. Develop a multi media campaign strategy and target audience for an energy bar
  3. Create the assets that make up the multi media campaign

Complete Campaign Book PDF


Black Beard Creative: “The History”

For our first presentation, our task was to explain the personality, culture and values in a unique fashion. The result was this video scribe.


Aura TV Spot: “Mental Strength”

Aura is an energy bar designed specifically for business people. This spot explains the foundation for our bar and consumers.

*In no way are we representative of any photos/footage from this video. Creation was made strictly for school purposes.


Aura TV Spot: “Dream Big”

This is Black Beard Creative’s second TV commercial for the energy bar: Aura. The concept behind this commercial is to create an emotional connection between the product and the target audience.

*In no way are we representative of any footage from this video. Creation was made strictly for school purposes.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s